Marketing Strategies are broken because they lean into your pain points and tell you how they can fix you.
How many people out there are saying you are great and how can I help you to be greater?
Not many I bet you!
Marketing guru’s create a narrative that you’re broken and when people adopt that, it’s a tool to get you to buy services you don’t need.
What would it look like to lean into your leadership greatness to leave a legacy?
How many people are out there to help you on this journey to greatness?
Sure, there are publicists and media relations people that say you can promote yourself to get into the spotlight, but that’s not for everyone.
I propose you can do all of this yourself to leave a lasting impact and here’s how:
Get your thought leadership out to a broader audience!
You have what it already takes to be a thought leader and impact more people you can image. Consider taking your purpose, your talking points and leadership insights to more speaking events. Consider a podcast or even writing a book. It builds your credibility and your reach can be so much greater. You already have leadership figured out. Why waste it by not sharing it with others.
Mentorship is a gift!
If you prefer more intimate conversations to inspire people, consider mentorship or even better yet, start a program where you work. It doesn’t take much to set it up and with a simple structure, you can impact people on a deeper level. By the way, if you’ve had a mentor in the past, make sure you reach back out to them to let them know their impact. Giving the gift of mentorship one person at a time can leave a lasting impact for this and future generations of leaders.
Build a powerful network!
Connection is what humanity is about and we survive as a civilization because of our connection with other humans. By investing time in building not just vanity metrics, but deep connections, we build a set of advocates for what we stand for. They have your back when you need support, but they can also amplify your brand and personal to others who have not met you yet. Take advantage of building a powerful network as part of leaving your legacy. The worse time to build a network is when you’re out of work and need it. Build it during good times and they’ll have your back when the time is right.
In about 2 minutes, I’ve suggested ways to lean into your leadership legacy because you’re already great. I hope you can use some of these tips as you think about your future and the impact you want to make. If this was helpful, let me know. If you know of another great leader who might benefit from this, please share this article with them.
If I can be in service to you and you want to add me to your network, let’s talk and see how we can make you even greater!
If you want to learn more, I recently was on a Linkedin Live on 16 April where you can hear the full conversation on this topic. It will also be a future Podcast & YouTube episode for you to share with others.
Until we meet, I wish you well and much success!
-Deb
