Been there, done that! I’ve fallen victim to pain sells. I’ve been conditioned by all the social media that if you identify a pain point and convince your audience they are a victim, they will seek the quick fix that is promised. The problem with that is it fails to build brand loyalty. The product or service looks enticing to begin with, but unless someone is willing to buy, the marketing scheme doesn’t work. For those that believe in the quick fix; they are often disappointed with the result. Why? because they’ve not addressed the root cause of their pain.
Which leads me to an important discovery for myself and a potential pivot in my marketing that may be valuable for you as well. I can market my solutions to a target audience, but unless they’re willing to invest in either themselves or the business, nothing is going to connect. The endless hours & months to create 7+ touch points with the ideal client are empty promises unless the buyer has made the decision to buy.
So why do buyers wait to invest in themselves or the business? Could it be fear they’ve failed and they’ve decided to muscle through with current resources? Is it, they’ve not realized the problem could be their mindset? Could it be, they don’t know how to justify the need to leverage skills outside their domain? What ever the root cause is, it’s for the buyer, manager, leader, founder, CEO to figure out for themselves. I will share my book, The CEO’s Compass as a tool to figure out it may be you that’s holding yourself back and the playbook that has made you successful no longer works. Until the buyer can sort through why they don’t invest, no amount of marketing to them is going to work. That’s my conclusion for which I now have to pivot.
The Drop In CEO is different and I’m a proponent that insights and inspiration sell; or at least build trust faster than pain. I believe by providing you content that is playing to one’s strengths and positivity, will resonate faster. While it may take a long time to be in service, it’s one that will be an easy sell once that individual (or you) wants to invest in support. So let me send some positive vibes your way…
I see you! I know how you’re feeling; a little frustrated. You’ve been an amazing leader up to this point and while the landscape has changed, please know you are still valued and can do amazing work. It may be a small course correction in your playbook or your mindset or the environment, know that you are still valued. Most of you are highly aware of how you feel and the need for a change. Let me be a sounding board for you to talk through your frustration so we can move you back to positivity that has rewarded you for so many years.
I’ve spoken to so many people; Quality, Operations, VP’s, Directors, C-Suite Leaders and every time we meet for 30 minutes, I’m able to impart some insight that makes them feel valued. Could that be you? Taking a few minutes for yourself may be the best 30 minutes to move you from a place of doubt to a place of being the leader you are or were meant to be. I’m hear for you because I believe in you.
So that’s my insight for you! Playing to positivity vs pain will win every time.
The universe must be speaking to me, because I found a similar article on LI on the same topic; check it out!
Wishing you all well and much success!
-Deb
